Understanding the attitude and repurchase intention towards halal food product among non-muslim consumers in Malaysia

The purpose of this study was to understand the factors that influence the attitude and repurchase intention of non-Muslim consumer in Malaysia towards Halal food product. This study highlighted the conceptual insights of the multidimensional constructs of buyer factors (i.e. religion adoption, life...

وصف كامل

التفاصيل البيبلوغرافية
المؤلف الرئيسي:	Ag. Damit, Dayang Haryani Diana
التنسيق:	أطروحة
اللغة:	الإنجليزية الإنجليزية الإنجليزية
منشور في:	2019
الموضوعات:	HF Commerce
الوصول للمادة أونلاين:	http://eprints.uthm.edu.my/58/
Abstract	Abstract here

مواد مشابهة

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