Understanding the attitude and repurchase intention towards halal food product among non-muslim consumers in Malaysia

The purpose of this study was to understand the factors that influence the attitude and repurchase intention of non-Muslim consumer in Malaysia towards Halal food product. This study highlighted the conceptual insights of the multidimensional constructs of buyer factors (i.e. religion adoption, life...

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Bibliographic Details
Main Author:	Ag. Damit, Dayang Haryani Diana
Format:	Thesis
Language:	English English English
Published:	2019
Subjects:	HF Commerce
Online Access:	http://eprints.uthm.edu.my/58/
Abstract	Abstract here

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