Study on the selection criteria for choosing domestic package tours in Malaysia
This study was designed to identify important selection factors for domestic package tours in Malaysia. A total of 21 selection criteria were identified in this study, which is applied from a similar but outbound research in Hong Kong done by Chak-Keung Simon Wong and Wai Yan, 2003. From the study,...
| मुख्य लेखक: | |
|---|---|
| स्वरूप: | थीसिस |
| भाषा: | अंग्रेज़ी |
| प्रकाशित: |
2007
|
| विषय: | |
| ऑनलाइन पहुंच: | http://eprints.utm.my/7291/1/DayangSandrawatiAbangJosmaniMFAB2007.pdf |