The implementation of eco-innovation in Proton Holdings Berhad
Innovation is a crucial instrument for a company to create competitive advantage that lead to the success of the company. However, at the same time, the company also try to reduce the environment pollution resulted from their rigorous manufacturing activities through eco-innovation. This research wi...
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| Format: | Thèse |
| Langue: | anglais |
| Publié: |
2017
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| Accès en ligne: | http://eprints.utm.my/78803/1/MeorNoorZainalMFM2017.pdf |