The moderating roles of digital marketing and e- commerce on the relationship between it business alignment factors and smes performance in Baghdad City of Iraq
The IT-business alignment factor has been getting increased amounts of attention from researchers and practitioners due to its potential positive impact on digital marketing and e-commerce performances of the Small and Medium Enterprises (SMEs). This study aims to propose IT-business alignment facto...
| Main Author: | |
|---|---|
| Format: | Thesis |
| Language: | English English English |
| Published: |
2022
|
| Subjects: | |
| Online Access: | http://eprints.uthm.edu.my/8391/ |
| Abstract | Abstract here |