The influence of corporate social responsibility “communication and activities” on customer satisfaction and loyalty towards hypermarkets in Kuala Lumpur
As the number of hypermarket outlets in Malaysia continues to grow, they become more sophisticated in their marketing strategy and more competitive in terms of product quality, price, and service, resulting in fierce competition for patrons. This research examines how hypermarkets can attract more c...
| 第一著者: | |
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| フォーマット: | 学位論文 |
| 言語: | 英語 英語 英語 |
| 出版事項: |
2022
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| 主題: | |
| オンライン･アクセス: | http://eprints.uthm.edu.my/8428/ |
| Abstract | Abstract here |