Trusted follower model that influence purchase intention in social commerce
Social commerce is e-commerce where customers can shop online through social media platforms such as Facebook, Instagram, and Twitter. There are many factors that influence customers to make a purchase through social commerce and one of the factors is follower. The follower is a social commerce user...
| मुख्य लेखक: | Hairudin, Humaira |
|---|---|
| स्वरूप: | थीसिस |
| भाषा: | अंग्रेज़ी |
| प्रकाशित: |
2019
|
| विषय: | |
| ऑनलाइन पहुंच: | http://eprints.utm.my/96645/1/HumairaHairudinMSC2019.pdf |
समान संसाधन
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समान संसाधन
-
Initial Trust Antecedents Leading To
Purchasing Intention In B2c
E-Commerce Websites
द्वारा: Aris, Aszifa
प्रकाशित: (2016) -
A trust model for business to customer cloud e-Commerce
द्वारा: Pourtaheri, Hossein
प्रकाशित: (2012) -
Design model of technical features for a social commerce website
द्वारा: Ismail, Noor Baidura
प्रकाशित: (2018) -
Online impulse buying behavior model for social commerce in Malaysian context
द्वारा: Abdalla Gubara, Samah Abdelsalam
प्रकाशित: (2021) -
Integrating consumer trust in building an e-commerce website
द्वारा: Othman, Nur Zailan
प्रकाशित: (2008)