Customer loyalty model for e-commerce based on customer habits, brand, and technology

Electronic commerce (e-commerce) is an ever-evolving field that requires online businesses to adapt to current technology and changes in consumer needs. Online merchants also need to modify their online business activities to maintain customer loyalty as a result of changes in customers’ shopping ha...

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Bibliographic Details

Main Author:	Rachman, Mira Afrina
Format:	Thesis
Language:	English
Published:	Universiti Teknologi Malaysia 2026
Subjects:	General Works::Social Sciences::Commerce General Works::Technology::Information technology Sustainable Development Goals (SDG)::Industry, Innovation and Infrastructure (SDG 9)
Online Access:	https://utmik.utm.my/handle/123456789/190386
Abstract	Abstract here