CRM critical success factor for manufacturing firms in Johor

The purpose of this study is to identify the relationship between Critical Success Factors (Leadership and Culture, Data and Information Technology, People and Process) with Organizational Performance (Economic Performance and Customer Satisfaction) in the implementation of Customer Relationship Man...

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Bibliographic Details

Main Author:	Junaidi, Nur Shazwani Laila
Format:	Dissertation
Language:	English
Published:	Universiti Teknologi Malaysia 2026
Subjects:	General Works::Social Sciences::Management. Industrial Management General Works::Social Sciences::Entrepreneurship. Risk and uncertainty. Property Sustainable Development Goals (SDG)::Industry, Innovation and Infrastructure (SDG 9)
Online Access:	https://utmik.utm.my/handle/123456789/190841
Abstract	Abstract here