CRM critical success factor for manufacturing firms in Johor
The purpose of this study is to identify the relationship between Critical Success Factors (Leadership and Culture, Data and Information Technology, People and Process) with Organizational Performance (Economic Performance and Customer Satisfaction) in the implementation of Customer Relationship Man...
| Main Author: | Junaidi, Nur Shazwani Laila |
|---|---|
| Format: | Dissertation |
| Language: | English |
| Published: |
Universiti Teknologi Malaysia
2026
|
| Subjects: | |
| Online Access: | https://utmik.utm.my/handle/123456789/190841 |
| Abstract | Abstract here |
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