A model of social media user engagement towards political leaders in Malaysia

The rapid development of social media use today has an impact on various political strategies and the relationship between political leaders and the public. The importance of popularity on social media affects the influence and political success of a leader. With the large voting power of young peop...

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Bibliographic Details

Main Author:	Sapar, Norman
Format:	Thesis
Language:	English
Published:	Universiti Teknologi Malaysia 2026
Subjects:	General Works::Political Science::Political institutions Asia General Works::Technology::Web sites Sustainable Development Goals (SDG)::Peace, Justice, and Strong Institutions (SDG 16)
Online Access:	https://utmik.utm.my/handle/123456789/190842
Abstract	Abstract here