An integrated framework for electronic word of mouth engagement intention on online brand community platforms

Strengthening consumers’ intention to engage in electronic word-of-mouth (eWOM) on online brand community platforms benefits both companies and consumers. For companies, it supports customer relationship management, feedback collection, and understanding consumer needs. For consumers, it offers cons...

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Bibliographic Details

Main Author:	Sun Wei
Format:	Thesis
Language:	English
Published:	Universiti Teknologi Malaysia 2026
Subjects:	General Works::Social Sciences::Commerce General Works::Technology::Web sites Sustainable Development Goals (SDG)::Industry, Innovation and Infrastructure (SDG 9)
Online Access:	https://utmik.utm.my/handle/123456789/190843
Abstract	Abstract here