The role of consumption motivation, cultural sensitivity, and women’s status in family toward confinement centre service usage intention

Confinement centres have been around for more than 40 years, providing professional and comprehensive postpartum recovery services for mothers and newborns, and becoming a popular business in many countries. While globally widespread, their development varies, especially in Malaysia, where they main...

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Bibliographic Details
Main Author: Xia, Xiaofan
Format: Thesis
Language:English
Published: Universiti Teknologi Malaysia 2026
Subjects:
Online Access:https://utmik.utm.my/handle/123456789/190844
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