A reconciliation model for managing negative electronic word-of-mouth in maintaining online reputation based on users’ perspective

Online reputation has become a critical component of the digital business, significantly impacting consumer perceptions and purchase decisions. As customers increasingly share their opinions on the internet, managing an online reputation becomes a formidable challenge. Electronic Word-of-mouth (e-Wo...

Full description

Bibliographic Details

Main Author:	Rizka Dhini Kurnia
Format:	Thesis
Language:	English
Published:	Universiti Teknologi Malaysia 2026
Subjects:	General Works::Social Sciences::Management. Industrial Management General Works::Technology::Information technology Sustainable Development Goals (SDG)::Industry, Innovation and Infrastructure (SDG 9)
Online Access:	https://utmik.utm.my/handle/123456789/190863
Abstract	Abstract here