Five phases new product development process for business-to-business customers in a telecommunication service provider

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Bibliographic Details
Main Author:	Hafizah Zainol Abidin
Other Authors:	Rudzidatul Akmam Dziyauddin, supervisor
Format:	Doctoral thesis
Language:	English
Published:	Universiti Teknologi Malaysia 2025
Subjects:	Product development—Business to business \| Innovation—Business-to-business markets \| Telecommunication services—Business applications \| Business communication—Marketing
Online Access:	https://utmik.utm.my/handle/123456789/39845
Abstract	Abstract here

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