The role of brand equity and culture in the relationship of electronic word-of-mouth and purchase intention

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Bibliographic Details
Main Author:	Yousef Sharipour
Other Authors:	Mohd. Noor Azli Ali Khan, supervisor
Format:	Doctoral thesis
Language:	English
Published:	Universiti Teknologi Malaysia 2025
Subjects:	Management
Online Access:	https://utmik.utm.my/handle/123456789/41263
Abstract	Abstract here

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