The role of brand equity and culture in the relationship of electronic word-of-mouth and purchase intention

• Main Author: Yousef Sharipour
• Other Authors: Mohd. Noor Azli Ali Khan, supervisor
• Format: Doctoral thesis
• Language: English
• Published: Universiti Teknologi Malaysia 2025
• Subjects: Management
• Online Access: https://utmik.utm.my/handle/123456789/41263

Also available in printed version