Celebrity influence on the behavioural intention of Gen Y amongs UTM Kolej Perdana residents : Oppo smartphone

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Bibliographic Details
Main Author:	Zakirah Ali
Other Authors:	Rohaizat Baharun, supervisor
Format:	Bachelor thesis
Language:	English
Published:	Universiti Teknologi Malaysia 2025
Subjects:	Business
Online Access:	https://utmik.utm.my/handle/123456789/42268
Abstract	Abstract here

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