Social customer relationship management adoption-performance model for small and medium enterprises in Malaysia

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Bibliographic Details
Main Author: Ali Ahani
Other Authors: Nor Zairah Ab. Rahim, supervisor
Format: Doctoral thesis
Language:English
Published: Universiti Teknologi Malaysia 2025
Subjects:
Online Access:https://utmik.utm.my/handle/123456789/44071
Abstract Abstract here