Role of brand equity and brand identity on preferences of smartphones among students

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Bibliographic Details
Main Author:	Hafizuddin Afiq Hussin
Other Authors:	Ahmad Shariffuddin Shamsuddin, supervisor
Format:	Bachelor thesis
Language:	English
Published:	Universiti Teknologi Malaysia 2025
Subjects:	Business
Online Access:	https://utmik.utm.my/handle/123456789/45923
Abstract	Abstract here

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