High involvement versus low involvement product : consumers’ purchase intention toward Panasonic products among foreign and local consumer

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Bibliographic Details
Main Author: Fakhrulrazzi Bais
Other Authors: Zuraidah Sulaiman, supervisor
Format: Bachelor thesis
Language:English
Published: Universiti Teknologi Malaysia 2025
Subjects:
Online Access:https://utmik.utm.my/handle/123456789/49732
Abstract Abstract here