The effects of emotional versus rational appeal facebook advertisements on consumers' product purchase intentions

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Bibliographic Details
Main Author:	Izzah Syahirah A. Rahman
Other Authors:	Zuraidah Sulaiman, supervisor
Format:	Bachelor thesis
Language:	English
Published:	Universiti Teknologi Malaysia 2025
Subjects:	Management
Online Access:	https://utmik.utm.my/handle/123456789/51081
Abstract	Abstract here

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