Consumers’ purchase intention towards bakery products : an experiment on well-known brand (SEASON Cake House) vs SME brand (Hijrah Bread House)

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Bibliographic Details
Main Author:	Aniis Nadhirah Ahmad Azam
Language:	English
Published:	Universiti Teknologi Malaysia 2025
Subjects:	Management
Online Access:	https://utmik.utm.my/handle/123456789/54898
Abstract	Abstract here

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