The effect of trust, communication, supplier's willingness to customize and switching costs towards customer retention in supplier relationship

Also available in printed version

Bibliographic Details
Main Author: Marzeih Pooladireishahri
Other Authors: Abu Bakar Abdul Hamid, supervisor
Format: Doctoral thesis
Language:English
Published: Universiti Teknologi Malaysia 2025
Subjects:
Online Access:https://utmik.utm.my/handle/123456789/59509
Abstract Abstract here