The impact of consumer complaint behaviour on customer defection

This research is done in the area of post purchase behaviour in the marketing field. This research was carried out in Kota Kinabalu, Sabah, Malaysia by collecting the primary data from bank customers. This research tries to determine if there is a relationship between customer complaint and defectio...

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Bibliographic Details
Main Author:	Tam, Adeline Yin Ling
Format:	Thesis
Language:	English English
Published:	2004
Subjects:	HF5410-5417.5 Marketing. Distribution of products
Online Access:	https://eprints.ums.edu.my/id/eprint/45235/1/24%20PAGES..pdf https://eprints.ums.edu.my/id/eprint/45235/2/FULLTEXT..pdf

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