The impact of consumer complaint behaviour on customer defection

This research is done in the area of post purchase behaviour in the marketing field. This research was carried out in Kota Kinabalu, Sabah, Malaysia by collecting the primary data from bank customers. This research tries to determine if there is a relationship between customer complaint and defectio...

وصف كامل

التفاصيل البيبلوغرافية
المؤلف الرئيسي:	Tam, Adeline Yin Ling
التنسيق:	أطروحة
اللغة:	الإنجليزية الإنجليزية
منشور في:	2004
الموضوعات:	HF5410-5417.5 Marketing. Distribution of products
الوصول للمادة أونلاين:	https://eprints.ums.edu.my/id/eprint/45235/1/24%20PAGES..pdf https://eprints.ums.edu.my/id/eprint/45235/2/FULLTEXT..pdf

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