Code-switching in advertising : an exploratory study on "Manglish" and "Bahasa Rojak" in newspaper and advertisements / Noraminah Ibrahim

This study seeks to analyse the occurrence of code-switching in Malaysian advettising industry by focussing on "Manglish" and "bahasa roja/f' phenomena. Code-switching occurs when more than one language is used simultaneously, or when different languages are mixed and switched du...

पूर्ण विवरण

ग्रंथसूची विवरण
मुख्य लेखक: Ibrahim, Noraminah
स्वरूप: थीसिस
भाषा:अंग्रेज़ी
प्रकाशित: 2013
विषय:
ऑनलाइन पहुंच:https://ir.uitm.edu.my/id/eprint/12027/2/12027.pdf

समान संसाधन