Code-switching in advertising : an exploratory study on "Manglish" and "Bahasa Rojak" in newspaper and advertisements / Noraminah Ibrahim

This study seeks to analyse the occurrence of code-switching in Malaysian advettising industry by focussing on "Manglish" and "bahasa roja/f' phenomena. Code-switching occurs when more than one language is used simultaneously, or when different languages are mixed and switched du...

书目详细资料
主要作者:	Ibrahim, Noraminah
格式:	Thesis
语言:	英语
出版:	2013
主题:	Advertising Journalism. The periodical press, etc. Press
在线阅读:	https://ir.uitm.edu.my/id/eprint/12027/2/12027.pdf

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