Code-switching in advertising : an exploratory study on "Manglish" and "Bahasa Rojak" in newspaper and advertisements / Noraminah Ibrahim
This study seeks to analyse the occurrence of code-switching in Malaysian advettising industry by focussing on "Manglish" and "bahasa roja/f' phenomena. Code-switching occurs when more than one language is used simultaneously, or when different languages are mixed and switched du...
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| フォーマット: | 学位論文 |
| 言語: | 英語 |
| 出版事項: |
2013
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| 主題: | |
| オンライン･アクセス: | https://ir.uitm.edu.my/id/eprint/12027/2/12027.pdf |