Enhancing customer loyalty programs: a study case of Telekom Malaysia Kota Bharu / Ahmad Hafiz Che Hashim

In the world of telecommunication, consumers typically patronize multiple service providers, which leave service providers striving to earn a greater portion of consumer expenditures. The purpose of this paper is to find out the principle issues toward enhancing loyalty programs on customer purchasi...

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Bibliographic Details

Main Author:	Che Hashim, Ahmad Hafiz
Format:	Thesis
Language:	English
Published:	2011
Subjects:	Study and teaching. Research Consumer satisfaction Customer services. Customer relations
Online Access:	https://ir.uitm.edu.my/id/eprint/33033/1/33033.pdf