Enhancing customer loyalty programs: a study case of Telekom Malaysia Kota Bharu / Ahmad Hafiz Che Hashim
In the world of telecommunication, consumers typically patronize multiple service providers, which leave service providers striving to earn a greater portion of consumer expenditures. The purpose of this paper is to find out the principle issues toward enhancing loyalty programs on customer purchasi...
| 主要作者: | |
|---|---|
| 格式: | Thesis |
| 語言: | 英语 |
| 出版: |
2011
|
| 主題: | |
| 在線閱讀: | https://ir.uitm.edu.my/id/eprint/33033/1/33033.pdf |