The influence of push, pull and mooring factors on brand switching intention among generation Y smartphone users in Malaysia

The influence of push, pull and mooring factors on brand switching intention among generation Y smartphone users in Malaysia by Koo, Xi Min

書目詳細資料
主要作者: Koo, Xi Min
格式: thesis
語言:英语
出版: Tanjong Malim 2023
主題:
在線閱讀:https://ir.upsi.edu.my/detailsg.php?det=11854