Study on the selection criteria for choosing domestic package tours in Malaysia
This study was designed to identify important selection factors for domestic package tours in Malaysia. A total of 21 selection criteria were identified in this study, which is applied from a similar but outbound research in Hong Kong done by Chak-Keung Simon Wong and Wai Yan, 2003. From the study,...
| المؤلف الرئيسي: | |
|---|---|
| التنسيق: | أطروحة |
| اللغة: | الإنجليزية |
| منشور في: |
2007
|
| الموضوعات: | |
| الوصول للمادة أونلاين: | http://eprints.utm.my/7291/1/DayangSandrawatiAbangJosmaniMFAB2007.pdf |