Factors affecting generation Y hybrid vehicle purchasing intention using internet advertising
The purpose of this study is to find factors affecting generation Y hybrid vehicle purchasing intention using internet advertising. The variable consists emotion, self-image, product information and purchasing intentions stated as independent variable for this study. The respondents were 150 generat...
| मुख्य लेखक: | Daud, Ezam |
|---|---|
| स्वरूप: | थीसिस |
| भाषा: | अंग्रेज़ी |
| प्रकाशित: |
2016
|
| विषय: | |
| ऑनलाइन पहुंच: | http://eprints.utm.my/77937/1/EzamDaudMFM2016.pdf |
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समान संसाधन
-
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द्वारा: Hussein, Zuhal
प्रकाशित: (2011) -
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प्रकाशित: (2017) -
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द्वारा: Nik Muhammad Ismail, Karim
प्रकाशित: (2015) -
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द्वारा: Abdulmajid, Methaq Ahmed
प्रकाशित: (2009) -
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द्वारा: Muhammad Heezer, Abdul Rahim
प्रकाशित: (2018)