Factors affecting generation Y hybrid vehicle purchasing intention using internet advertising

The purpose of this study is to find factors affecting generation Y hybrid vehicle purchasing intention using internet advertising. The variable consists emotion, self-image, product information and purchasing intentions stated as independent variable for this study. The respondents were 150 generat...

पूर्ण विवरण

ग्रंथसूची विवरण
मुख्य लेखक: Daud, Ezam
स्वरूप: थीसिस
भाषा:अंग्रेज़ी
प्रकाशित: 2016
विषय:
ऑनलाइन पहुंच:http://eprints.utm.my/77937/1/EzamDaudMFM2016.pdf

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