Factors affecting generation Y hybrid vehicle purchasing intention using internet advertising

The purpose of this study is to find factors affecting generation Y hybrid vehicle purchasing intention using internet advertising. The variable consists emotion, self-image, product information and purchasing intentions stated as independent variable for this study. The respondents were 150 generat...

書目詳細資料
主要作者:	Daud, Ezam
格式:	Thesis
語言:	英语
出版:	2016
主題:	HD28 Management. Industrial Management
在線閱讀:	http://eprints.utm.my/77937/1/EzamDaudMFM2016.pdf

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