Factors affecting generation Y hybrid vehicle purchasing intention using internet advertising
The purpose of this study is to find factors affecting generation Y hybrid vehicle purchasing intention using internet advertising. The variable consists emotion, self-image, product information and purchasing intentions stated as independent variable for this study. The respondents were 150 generat...
| 主要作者: | Daud, Ezam |
|---|---|
| 格式: | Thesis |
| 语言: | 英语 |
| 出版: |
2016
|
| 主题: | |
| 在线阅读: | http://eprints.utm.my/77937/1/EzamDaudMFM2016.pdf |
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