The implementation of eco-innovation in Proton Holdings Berhad

Innovation is a crucial instrument for a company to create competitive advantage that lead to the success of the company. However, at the same time, the company also try to reduce the environment pollution resulted from their rigorous manufacturing activities through eco-innovation. This research wi...

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Bibliographic Details
Main Author:	Meor Noor Azami, Meor Noor Zainal Ideham
Format:	Thesis
Language:	English
Published:	2017
Subjects:	HD28 Management. Industrial Management
Online Access:	http://eprints.utm.my/78803/1/MeorNoorZainalMFM2017.pdf

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