Items where Author is "MOHAMED, ROZITA BINTI NAINA"

Article

MOHAMED, ROZITA BINTI NAINA (2011) CULTURAL UNCERTAINTY ON BRAND TRUST OF FAST FOOD INDUSTRY IN MALAYSIA. ISSN 1511-8002

MOHAMED, ROZITA BINTI NAINA (2005) Cultural Uncertainty on Brand Trust of Fast Food Industry in Malaysia. Elsevier Science Direct- JOURNAL OF ENVIRONMENTAL - BEHAVIOUR STUDIES (AJEBS), 14 (9).

MOHAMED, ROZITA BINTI NAINA (2010) FACTORS DETERMINING THE CUSTOMER UNCERTAINTIES ON BRAND TRUST: AN EMPIRICAL STUDY OF FAST FOOD INDUSTRY IN MALAYSIA,. ISSN 0970-3772

MOHAMED, ROZITA BINTI NAINA (2011) The Impact of Celebrity Endorser Credibility on Advertising Effectiveness. ISSN 2249 0256

MOHAMED, ROZITA BINTI NAINA (2005) The impact of religious sensitivity on brand trust, equity and values of fast food industry in Malaysia. Emerald Journal- BUSINESS STRATEGY SERIES, 4. ISSN 1675-2414

Conference or Workshop Item

MOHAMED, ROZITA BINTI NAINA (2007) Malaysian Tourism Students Awareness of the Emerging Event Industry. In: UNSPECIFIED.

MOHAMED, ROZITA BINTI NAINA (2003) Private Colleges in Malaysia: Are the key marketing environment indicators promising? In: UNSPECIFIED.

MOHAMED, ROZITA BINTI NAINA (2004) Private Colleges in Malaysia : Are the key marketing environment indicators promising? In: UNSPECIFIED.

MOHAMED, ROZITA BINTI NAINA (2009) The Impact of Cultural Uncertainty on Brand Trust; An Empirical Study of Fast Food Industry in Malaysia. In: UNSPECIFIED.

MOHAMED, ROZITA BINTI NAINA (2010) �ANTECEDENTS AND CONSEQUENCES OF BRAND EXPERIENCE: A CONCEPTUAL STUDY OF FAST FOOD INDUSTRY IN MALAYSIA�,. In: UNSPECIFIED.

MOHAMED, ROZITA BINTI NAINA (2010) DEVELOPING NEW INVENTION OF BRAND EXPERIENCE MODEL: EMPIRICAL EVIDENCE FROM FAST FOOD INDUSTRY IN MALAYSIA,. In: UNSPECIFIED.

MOHAMED, ROZITA BINTI NAINA (2010) RELIGIOUS SENSITIVITY ISSUES ON BRAND RESONANCE: A CONCEPTUAL STUDY OF FAST FOOD INDUSTRY IN MALAYSIA,. In: UNSPECIFIED.

MOHAMED, ROZITA BINTI NAINA (2010) The Antecedents of Brand Experience and its Effect on Trust and Resonance: An Empirical Study of Fast Food Industry in Malaysia,. In: UNSPECIFIED.

MOHAMED, ROZITA BINTI NAINA (2010) CULTURAL UNCERTAINTY ON BRAND TRUST OF FAST FOOD INDUSTRY IN MALAYSIA. In: UNSPECIFIED.

MOHAMED, ROZITA BINTI NAINA (2010) FACTORS DETERMINING THE CUSTOMER UNCERTAINTIES ON BRAND TRUST: AN EMPIRICAL STUDY OF FAST FOOD INDUSTRY IN MALAYSIA,. In: UNSPECIFIED.